SPIRIT AIRLINES REBRAND Spirit Airlines is dedicated to 
making travel affordable for people. 
With this in mind, it became clear 
in this project that the brand needed to be redesigned to empower it's customers. ROLE 
Designer and Project Manager RESPONSIBILITIES 
Sketching, Research, UI/UX Design, Rebranding, Time Management, Logo Design, Critical Thinking, Mockups, Presentations, Organization
PROCESS The initial logo sketches explored the idea of the destination and perspective 
of the passengers, the playful ideas of the word spirit, and the idea of a home 
in spirit. The final logo derived from these ideas represents a simple equation which is destination + perspective = spirit. The revised logo is cleaner, more modern and celebrates youth while still presenting a professional approach to the overall brand.
LOGOS
TYPEFACE Filson Pro Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 Filson Pro Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 Filson Pro Book A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 COLOR PALETTE
CMYK 16 94 42 1 CMYK 4
32 100 0 CMYK 93 90 31 20 CMYK 75 67 0 0 CMYK 75 40 7 0 CMYK 26 20 21 0
CAMPAIGN The re-imagined Spirit Airlines encourages people to “Seize the daydream.” With the 365 day campaign, daydreamers are given a glimpse into the huge amount of possibilities that this entails. This shows how Spirit Airlines affords travelers the destinations and experiences that they simply can't get out of their head.
BOARDING PASSES DIGITAL
LIVERY
VEHICLES
PRINTED MATERIALS
MERCH
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SARA JUNE MONTGOMERY 2018 ©